“High School” Big For Tweens
Monday, August 20th, 2007The biggest illness affecting ‘tweens right now? According to ABC News it’s High School Musical 2. The sequel to the wildly popular first High School Musical is giving it’s young stars lots of media coverage-Zac Efron on the cover of Rolling Stone, Ashley Tisdale on lots of talk shows, the whole cast on “Good Morning America.”
Tweens and their spending power have made the Disney musical a hit-turning it into a $100 million dollar enterprise. According to Jane Buckingham, president of market research firm Intelligence Group, “They can spend about $50 billion. Increasingly they get their own allowances, they know what brands they like, they are very sure of what they want to buy.”
Director and choreographer Kenny Ortega said of the movies’ popularity among ‘tweens:
“It empowers young people … that they can take the responsibility themselves and be in charge of their own destinies, and that high school can be what they want it to be.”
Are your teens or ‘tweens fans of “High School Musical?” How do you feel about them spending their money on merchandise from the movie?
High School Musical, High School Musical 2, Zac Efron, Ashley Tisdale, Kenny Ortega, Disney, The Disney Channel, Good Morning America, Rolling Stone, Intelligence Group





